Taxi and out-of-home advertising, explained.
Straight answers to the questions we get asked before a campaign is booked — what it costs, how it compares, and what the reporting can actually prove.
Starting with the three we're asked most.
These are in progress. If one of them answers a question you have right now, get in touch and we'll answer it directly rather than make you wait for the write-up.
How much does taxi advertising cost in London?
What actually drives the price (zones, format, duration, number of vehicles), and more.
Read the outline →Taxi advertising vs bus advertising: which OOH format performs better?
Route behaviour: fixed bus routes vs demand-led taxi movement, and more.
Read the outline →What GPS-verified advertising actually means (and why most OOH doesn’t have it)
How conventional OOH delivery is estimated today, and more.
Read the outline →Taxi advertising by London borough.
What a campaign looks like in the boroughs that carry the most on-street time, with the coverage data behind each.
Ask us the question directly.
Tell us the budget, timing and target areas — we'll come back with a real price and the delivery reporting that backs it up.