Built to prove it, not just promise it.
Taxi advertising has been sold the same way for years — a flat count, a hope, and an invoice at the end. We built the tracking and pricing model we think advertisers deserve: verified where your wrap actually ran, priced by what it covered.
Three things we do differently.
None of this is complicated — it's just not how taxi advertising has usually been sold.
Verified routes
LiveEvery wrap's GPS trail is timestamped and mapped as it happens. You get proof it ran, and exactly where — not a projected reach figure.
Fixed or capped pricing
LiveTake one fixed price for the campaign, or a capped deal where you pay less if we miss the premium-zone exposure we targeted. Either way you agreed the ceiling before it started.
In-taxi screens
Coming soonPassenger-facing digital screens on our own in-taxi network — already live in NYC, and rolling out across London next.
A few things worth knowing.
Verified over promised
We don't sell projected impressions. Every campaign comes with the actual GPS-logged route data behind it — you can check it, not just trust it. We also run the taximeter and payment system in every taxi, so trip and mileage data sits alongside the campaign data, not just location pings.
Flexible by design
Brands pick a fixed price or a capped deal, agencies get a flat trade fee — same fleet, same GPS verification either way. Pick whichever fits how you buy media.
Honest about what's ready
In-car screens are live in NYC and rolling out across London. We mark them "coming soon" here until they're actually bookable in London — not before.
Already on the road.
Not a pitch deck fleet — real black cabs from our London partner fleets, clocking real miles, logged every day.
Built on Helix Pay.
Most taxi advertisers buy space on someone else's cabs and hope for a posting report. We come at it from the other end: Helix Engage runs on Helix Pay, the metering and payment platform already working inside the cabs.
The same data pipeline
Your delivery report is built from the live operational data — the same feed that runs the meter and takes the fare. Not a separate tracker bolted on for advertising.
Depth a wrap supplier can't reach
Because we're the payment system, we can report hired mileage, trips and utilisation alongside exposure — context a pure advertising vendor simply doesn't hold.
Measured, then modelled
Location and timing are measured from that pipeline. Audience is modelled on top, and always labelled as such — no dressing up an estimate as a count.
Tell us the campaign, we'll price the zones.
Share your budget, timing and target areas — we'll come back with a clear price, fixed or capped, and the delivery reporting that backs it up.
- → A quote broken down by zone, not a flat rate.
- → Format guidance based on your budget and goals.
- → No obligation — this starts as a conversation.