Taxi Advertising in the City of London
A weekday audience, reached on weekday terms.
The Square Mile behaves differently from the rest of London — it fills and empties on a commuter rhythm. Taxi advertising is one of the few formats that moves with it.
Why the Square Mile rewards a moving format.
The City is the clearest example of an audience that a fixed site struggles with and a moving one does not: concentrated, professional, and almost entirely present between Monday and Friday.
Business decision-makers, at work
For B2B and financial-services advertisers, the City is the densest concentration of the audience they are trying to reach anywhere in the country. A wrapped cab working Bank, Liverpool Street, Moorgate and Fenchurch Street is in front of that audience during the working day rather than hoping to catch it at home in the evening.
The AM peak is the point
In our sample report the City peaks in the AM peak — the only borough in the sample that does. That matters for planning: a campaign weighted toward the City is buying the morning commute, when cabs are shuttling between the termini and the office towers and the pavements are at their fullest. It is a different buy from a West End campaign that peaks in the daytime, and it should be briefed differently.
Streets other media cannot reach
The City's medieval street pattern leaves large parts of the Square Mile with very little conventional out-of-home inventory — the narrow lanes around Leadenhall, Cornhill and Threadneedle Street simply have nowhere to put a billboard. A taxi carries the advertising into those streets as a matter of course, and the GPS trail records that it did.
What the sample report shows in the City.
These are the City of London figures from the illustrative sample delivery report on our homepage. It is illustrative — the shape and structure of a real report, not a real campaign.
Your own campaign reports the same way, from the vehicle's GPS trail rather than a model. See the full sample report → · How pricing works →
Ways to run in City of London.
Supersides and full wraps do the exterior work; tip-seats reach the passenger — often the same commuter — inside the cab.
If your audience is in the Square Mile between nine and six, a format that spends the working day there and reports its hours back to you is a more honest buy than one that averages a week and hopes.
Other London boroughs we report on.
A campaign is rarely one borough. We cover all 33 London boroughs; these are the other Zone 1 areas with dedicated pages, and the sample report breaks down 16 in total.
Westminster
14% of the sample campaign's on-street time, peaking daytime.
Taxi advertising in Westminster →Every borough in the sample
The full 16-borough breakdown, with hours and share of time for each.
See the sample report →Tell us the campaign, we'll price the zones.
Share your budget, timing and target areas — we'll come back with a clear price for a campaign weighted toward City of London, fixed or capped, and the delivery reporting that backs it up.
- → A quote broken down by zone, not a flat rate.
- → Advice on weighting a campaign toward the City rather than spreading it thin.
- → No obligation — this starts as a conversation.
Prefer to talk? 020 4577 1011