London taxi advertising, verified where it actually ran.
Black taxis across London, GPS-logged in real time. One fixed price — or a capped deal where you only pay for what gets delivered. Either way, you see exactly where your wrap ran.
Your brand on a London black cab.
Full colour across the whole vehicle, GPS-tracked from the day it goes live — proof it ran the streets you paid for, not just a promise it would.
Not impressions. Evidence.
Every wrap logs its own route in real time — timestamped, mapped, and yours to see. Exposure you can check, not just a number on an invoice.
Verified routes
LiveEvery wrap's GPS trail is logged at 15-second resolution and timestamped as it happens. You get proof it ran, and exactly where — not a projected reach figure.
Fixed or capped pricing
LiveTake one fixed price for the campaign, or a capped deal where you pay less if we miss the premium-zone exposure we targeted. Either way you agreed the ceiling before it started.
In-taxi screens
Coming soonPassenger-facing digital screens on our own in-taxi network — already live in NYC, and rolling out across London next.
The report is the product.
Every campaign ends with a delivery report: where your wrap ran, when it ran, and how that split across London. Route and timing are GPS-measured — not modelled, not estimated afterwards. This is the shape of it.
Where the wrap spent its time
London borough boundaries, each shaded by the share of campaign time the wrap spent there — the same split as the other tabs, on the real map.
Darker means the wrap spent more of its week there — the same split as the By area tab. Boroughs shown to scale from real boundaries; your live report also plots the actual GPS trail.
When & where it ran
Share of in-zone time by daypart. Every row and column adds back to the campaign total — a report that reconciles is the whole point of measuring it.
| Zone | Overnight | AM peak | Daytime | PM peak | Evening | Total |
|---|---|---|---|---|---|---|
| Zone 1 Premium | 3% | 7% | 11% | 8% | 6% | 35% |
| Zone 2 High | 2% | 5% | 8% | 6% | 4% | 25% |
| Zone 3 Elevated | 1% | 4% | 6% | 4% | 2% | 17% |
| Zone 4 Standard | 1% | 3% | 4% | 3% | 1% | 12% |
| Zone 5 Extended | 1% | 2% | 2% | 1% | 1% | 7% |
| Zone 6 Outer | 0% | 1% | 2% | 1% | 0% | 4% |
| All zones | 8% | 22% | 33% | 23% | 14% | 100% |
Scroll sideways to see every daypart →
Every area it reached
Borough-level breakdown, not just the six zones, ranked by share of time. Each area rolls up into its zone — so this tab and the one before it always tell the same story.
| Area | Zone | Hours | Share of time | Peak |
|---|---|---|---|---|
| Westminster | Zone 1 | 376 h | 14% | Daytime |
| City of London | Zone 1 | 296 h | 11% | AM peak |
| Camden | Zone 1 | 269 h | 10% | PM peak |
| Islington | Zone 2 | 188 h | 7% | Evening |
| Hackney | Zone 2 | 161 h | 6% | Evening |
| Kensington and Chelsea | Zone 2 | 161 h | 6% | Daytime |
| Lambeth | Zone 3 | 161 h | 6% | PM peak |
| Southwark | Zone 2 | 161 h | 6% | Daytime |
| Tower Hamlets | Zone 3 | 161 h | 6% | AM peak |
| Hammersmith and Fulham | Zone 4 | 134 h | 5% | Daytime |
| Wandsworth | Zone 3 | 134 h | 5% | AM peak |
| Brent | Zone 5 | 108 h | 4% | PM peak |
| Ealing | Zone 6 | 108 h | 4% | Daytime |
| Greenwich | Zone 4 | 108 h | 4% | Daytime |
| Haringey | Zone 5 | 81 h | 3% | Evening |
| Lewisham | Zone 4 | 81 h | 3% | Daytime |
| All 16 areas | 2,688 h | 100% |
Scroll sideways for every column →
Car by car
Every vehicle that carried the campaign, and what each one delivered. Vehicles are numbered, never registered — your report never carries a plate or a driver's details.
| Vehicle | Days live | Hours | Miles | Top areas | % of delivery |
|---|---|---|---|---|---|
| Vehicle 1 | 28 | 268 h | 2,154 mi | Westminster, City of London | 10% |
| Vehicle 2 | 27 | 259 h | 2,081 mi | City of London, Westminster | 10% |
| Vehicle 3 | 28 | 247 h | 1,985 mi | Camden, Westminster | 9% |
| Vehicle 4 | 26 | 241 h | 1,937 mi | Westminster, Kensington and Chelsea | 9% |
| Vehicle 5 | 27 | 236 h | 1,896 mi | Southwark, City of London | 9% |
| Vehicle 6 | 25 | 228 h | 1,832 mi | Camden, Islington | 8% |
| Vehicle 7 | 26 | 221 h | 1,776 mi | Tower Hamlets, Hackney | 8% |
| Vehicle 8 | 24 | 214 h | 1,720 mi | Lambeth, Southwark | 8% |
| Vehicle 9 | 26 | 208 h | 1,671 mi | Islington, Hackney | 8% |
| Vehicle 10 | 25 | 199 h | 1,599 mi | Wandsworth, Lambeth | 7% |
| Vehicle 11 | 23 | 187 h | 1,503 mi | Hammersmith and Fulham, Islington | 7% |
| Vehicle 12 | 22 | 180 h | 1,446 mi | Greenwich, Lewisham | 7% |
| All 12 vehicles | 2,688 h | 21,600 mi | 100% |
Scroll sideways for every column →
Measured vs modelled: route, timing and the zone split are GPS-measured. Audience and impression figures, where we quote them, are modelled — and labelled as such wherever they appear.
Illustrative sample — shape and structure of a real report, not a real campaign.
A moving audience, measured — then modelled.
Black taxis spend their day where London is densest: the West End, the City, the stations and the airports. We measure where and how long your wrap was on the street, then model the audience that implies — and we always show you which is which.
Seen from the street
A wrap works on everyone around it — pedestrians, commuters, other traffic, people at the lights. Central London gives it the busiest streets in the country to do that on.
Long, undistracted rides
Inside, a fare is a captive audience for the length of the journey — a genuinely dwell-heavy environment for tip-seat and, soon, in-taxi screens.
Affluent, central London
Taxi routes skew to the high-value core — business districts, retail, transport hubs — the areas your delivery report shows the wrap actually spent its time in.
The audience, modelled
Modelled · illustrativeFor the sample campaign, from the measured on-street hours. These are modelled estimates — the delivery itself (where and when) is GPS-measured; the audience it reaches is inferred, and we label it that way.
Reach and impressions are modelled from measured on-street hours — not a count of individual people. Where you use Route, we reconcile to it. The measured half — hours, zones, boroughs, dayparts — is in the report above.
Two ways to buy. Both verified.
No zone maths to work through, and no bill that runs away from you. Pick whichever fits how you budget — the campaign and the reporting are identical either way.
A single fixed price
One price for the whole campaign, agreed before it starts. All-in, verified delivery included. Simple to budget for, and it doesn't move.
Only pay for what you get — capped
We agree a cap up front. If we don't deliver the premium-zone exposure we targeted, you pay less than the cap. You never pay more than it.
Zones aren't a price list — they're how we prove it.
We split London into six zones, the same mental map most Londoners already carry. They don't set your price. They're how your report shows where the wrap actually spent its time — and how a capped deal gets settled.
Every campaign reports the zone split your taxis actually ran — not just a total. Read the full pricing model →
Booking on behalf of a client? One flat fee, per format.
A straightforward flat fee for each format, sized for how media actually gets booked and billed.
Four ways to wrap the city.
Four out-of-home (OOH) formats on one fleet — from full wraps to in-taxi DOOH screens — same GPS verification, four ways to buy into it.
Full Taxi Wraps
Total exterior coverage — maximum recall, the biggest canvas in the fleet.
Learn more →In-Car Screens Coming soon
Passenger-facing digital screens on our own network — live in NYC, rolling out across London.
Learn more →Tell us the campaign, we'll send a price.
Share your budget, timing and target areas — we'll come back with a clear price, fixed or capped, and the delivery reporting that backs it up.
- → One fixed price, or a capped pay-for-delivery deal.
- → Format guidance based on your budget and goals.
- → No obligation — this starts as a conversation.
Prefer to talk? Call 020 4577 1011.