TIP SEAT POSTERS

Tip-Seat Advertising in London Black Cabs

A captive audience, every ride.

Eye-level advertising on the fold-down tip-seat, seen up close by every passenger who gets in — no scrolling past it, no skipping it.

Three Engage Wraps tip-seat posters on the folding seat-backs inside a London black cab, with a passenger and the street visible behind
Tip-seat

Eye-level, the whole ride.

A poster on the fold-down seat-back — a few feet from every passenger for the length of the journey, GPS-verified across London with a report showing exactly where it ran.

WHY TIP-SEATS

Interior space, uninterrupted attention.

No traffic, no distance, no glance-and-forget — the passenger is sitting a few feet away for the whole ride.

01 · DWELL TIME

Minutes, not milliseconds

An average taxi ride gives your message minutes of uninterrupted attention — a different kind of exposure to a passing exterior glance.

02 · AUDIENCE

Every passenger, every ride

Whoever gets in sees it — no targeting needed to reach a captive, seated audience at close range.

03 · VERIFIED

GPS-tracked like everything else

Live

Same pricing options and tracking as any exterior format — you still see exactly where each taxi ran.

HOW PRICING WORKS

A tip-seat, verified by zone.

London splits into six zones. Interior formats are bought the same way as exterior ones — one fixed price, or a capped deal — and reported against the same zones. The taxi's route is what matters, not the format sitting inside it.

ZONE 1
Premium
Highest footfall, longest dwell time.
ZONE 2
High
Dense commercial and transit corridors.
ZONE 3
Elevated
Inner residential and business mix.
ZONE 4
Standard
Steady daily coverage.
ZONE 5
Extended
Wider reach for volume campaigns.
ZONE 6
Outer
Outer London and the edges of the range.

Booking through an agency? See the flat-fee option → · Read the full pricing model →

WHAT TO EXPECT

Easy to swap, easy to test.

A few practical points before you brief your artwork.

Material

A durable printed poster panel fitted to the fold-down tip-seat, built to hold up to daily wear from passengers.

Artwork

A single portrait-orientation panel — one of the quickest formats to design and swap between campaigns.

Pairing

Works well alongside a superside or full wrap for brands wanting exterior reach and interior dwell time in one campaign.

THE FLEET

Real taxis, real miles.

Every tip-seat runs on the same GPS-logged partner fleet as every other format we sell.

135,000+
miles driven across the partner fleet every week
7M+
miles driven a year, every one GPS-logged
6
zones tracked and reported on every campaign
MORE WAYS IN

Other taxi advertising formats.

Same GPS-verified fleet, same delivery reporting — different ways to reach London.

Full Taxi Wraps

Total exterior coverage — the biggest canvas in the fleet.

Learn more →

Taxi Supersides

High-impact side panels at a lower entry cost than a full wrap.

Learn more →

In-Car Screens Coming soon

Passenger-facing digital screens — live in NYC, rolling out in London.

Learn more →
GET A QUOTE

Tell us the campaign, we'll price the zones.

Share your budget, timing and target areas — we'll come back with a clear price for a tip-seat campaign, fixed or capped, and the delivery reporting that backs it up.

  • A quote broken down by zone, not a flat rate.
  • Guidance on pairing tip-seats with an exterior format.
  • No obligation — this starts as a conversation.

We'll come back to you with a real quote — no automated pricing, no spam.