TAXI SUPERSIDES

Taxi Superside Advertising in London

High impact, lower entry cost.

Side-panel advertising that still gets seen — a strong way in for brands testing taxi media before committing to a full wrap.

An Engage Wraps amber superside panel on a London black cab, parked outside a classical stone building
Superside

The side panel does the work.

A bold full-length panel along the cab — the surface people actually notice a taxi by — GPS-verified across London, with a report showing exactly where it ran.

WHY SUPERSIDES

Real presence, without the full-wrap budget.

The side panel is the format most people actually notice a car by — it's plenty of surface for a strong campaign.

01 · VALUE

Lower cost per taxi

A smaller print area than a full wrap means a lower production cost — useful for testing taxi media or running more taxis for the same budget.

02 · VISIBILITY

Where eyes actually land

Side panels sit at eye level for pedestrians and other drivers — high-traffic real estate without needing the whole vehicle.

03 · VERIFIED

GPS-tracked like everything else

Live

Same pricing options and tracking as a full wrap — you still see exactly where each taxi ran.

HOW PRICING WORKS

A superside, verified by zone.

London splits into six zones. Your price is fixed or capped — agreed before the panels go on. The zones are how the report proves where they actually spent the week.

ZONE 1
Premium
Highest footfall, longest dwell time.
ZONE 2
High
Dense commercial and transit corridors.
ZONE 3
Elevated
Inner residential and business mix.
ZONE 4
Standard
Steady daily coverage.
ZONE 5
Extended
Wider reach for volume campaigns.
ZONE 6
Outer
Outer London and the edges of the range.

Booking through an agency? See the flat-fee option → · Read the full pricing model →

WHAT TO EXPECT

Simple to brief, quick to produce.

A few practical points before you brief your artwork.

Material

Vehicle-grade vinyl film applied to both side panels, built to hold up to daily London driving and weather.

Artwork

A single flat panel design per side — one of the simplest formats to brief, especially if you already have a full-wrap-style asset to adapt.

Turnaround

Typically quicker to produce than a full wrap given the smaller print area — we'll confirm exact dates once your zones are locked in.

THE FLEET

Real taxis, real miles.

Every superside runs on the same GPS-logged partner fleet as every other format we sell.

135,000+
miles driven across the partner fleet every week
7M+
miles driven a year, every one GPS-logged
6
zones tracked and reported on every campaign
MORE WAYS IN

Other taxi advertising formats.

Same GPS-verified fleet, same delivery reporting — different ways to reach London.

Full Taxi Wraps

Total exterior coverage — the biggest canvas in the fleet.

Learn more →

Tip-Seat Posters

Eye-level advertising for every passenger, every ride.

Learn more →

In-Car Screens Coming soon

Passenger-facing digital screens — live in NYC, rolling out in London.

Learn more →
GET A QUOTE

Tell us the campaign, we'll price the zones.

Share your budget, timing and target areas — we'll come back with a clear price for a superside campaign, fixed or capped, and the delivery reporting that backs it up.

  • A quote broken down by zone, not a flat rate.
  • Format guidance if you're not sure supersides are the right fit.
  • No obligation — this starts as a conversation.

We'll come back to you with a real quote — no automated pricing, no spam.