INSIGHTS

How much does taxi advertising cost in London?

TODO: one-sentence standfirst. What the reader gets from this piece.

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Suggested structure

  1. What actually drives the price (zones, format, duration, number of vehicles)
  2. Fixed price vs capped pay-for-delivery — and when each makes sense
  3. What production costs on top of media, by format
  4. Why a per-taxi price is a misleading way to compare OOH formats
  5. What a realistic entry-level London campaign looks like

Related: How pricing works → · All insights →

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