INSIGHTS

Taxi advertising vs bus advertising: which OOH format performs better?

TODO: one-sentence standfirst. Be honest about where buses win — a comparison that only flatters us will not be trusted or linked to.

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Suggested structure

  1. Route behaviour: fixed bus routes vs demand-led taxi movement
  2. Where each format spends its time, and which audiences that reaches
  3. Dwell time and legibility at street level
  4. Measurement: what each format can actually prove after the campaign
  5. Cost structure and minimum viable spend
  6. When a bus campaign is the better buy

Related: Full taxi wraps → · All insights →

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